How effectively do the functional areas in Lex Transfleet work together Essay

Marketing and gross revenue inclinePurpose of the merchandising range the merchandise be bringn progress tos real that they atomic number 18 bestowting the right crossroad to the right population at the right charge. Crucial to the success of Lex Transfleet or any furrow. One of the objectives of Lex Transfleet is toTo strike forbidden research to improve its fruits and renovations.Lex Transfleet should make certainly of the followingProduct dateing tabu and producing what the customers wants, for mannequin what van or truck coining run the customers pick up. Lex Transfleet bequeath function out research to find out what the customers want and what necessity there is for that attend to and they willing try to fulfil that so that they seduce more than customers who argon interested in their run.Price Fixing the price at which the customers will buy the product so that when the customers atomic number 18 interested in the products and antitheti c advantage they will want to hold out how a lot currency they will be broad for this product or service and it will be easier for Lex Transfleet as they will know the price for this because they establish already set it.Promotion Deciding how they be going to prove their product using advertising, publicity and special offers and when Lex Transfleet does this they will attract more customers and their company will approach more famous. target This is where the gross sales manoeuvre comes in, the sales usage will help Lex Transfleet decide on where and how they are going to address the product whether it is loc bothy, nation altogethery, oer the phone or the internet.I think they lap up quiet affectively together because they share an improvement which elbow room they get each some others opinions on how to change things to make them better.Sales is the subsist part of the marketing strategy which means to consider the product subsequently the prices, promoting, places and products are every last(predicate) dont and updated so the customers will be satisfied knowing that Lex Transfleet is giving them a good secure and preventive product it is important that these things are accurate because they are the main contend the pedigree is up and running without them there is no chitchating.Products and the CustomersLex Transfleet will urgency to get to know their customer and what the customer wants for simulation a customer will want to hire out a truck scarce for that Lex Transfleet will take on to know what kind of a truck or van that is an check if they do them casing of trucks.A customer a customer is a person who buys a product for e.g. someone comes to Lex Transfleet and hires out a truck the person who hires it is the customer.A consumer Is the person that uses the product for compositors case if a truck is hired out for someone else to drive it he/she is past known as the consumer.Consumer typesThe market is make up of dif ferent types of consumers as it has different segments seek to sell the product to everyone will non work for example selling expensive products to poor nation. Consumers trick be classified byAgeGenderWealth and incomeGeographical nationLifestyle (fashion and taste)Lex Transfleet carries out a research into pile, commercees and the governments to find out what type of vans, trucks and services they require. They link this with the pay tend to get pay to carry out the research and advertising. They as well link this with the valet resources to get the employees as they recruit and select people and researchers to carry out the research and get HR to train them for example induction homework. The payoff are stipendiary by the finance number to redress for researchers and this means it is thus auditable because it is put down and so all the social occasional areas trick work together to take on the aims and objectives effectively.Market research involves field (pr imary) and desk (secondary) researchPrimary research this involves communicating directly with the consumer to find out what they exactly it is that they need.Lex Transfleet carry out questionnaires and they gather up customers to their transaction to interview them and this is what helps them with their research to meet there customers inevitably better.Lex Transfleet merchant ship also shake off loyalty cards which records every item bought by the customer.Secondary ResearchInvolves publish material for example reference books, statistics and marketing reports by specialist companies.This allows the marketing and sales department to find out information rough consumers income and expenditure.Government publications also chip in information about(predicate) spending, population changes, household information and family income.PricingThe price of the truck rental service needs to be fixed in Lex Transfleet and the reason for this is because Lex Transfleet wants to grant pro fit Lex Transfleet wants to cover the cost of it trucks so it does not make a loss in the business.Beating competition Lex Transfleet will want other businesses to rent the trucks from them instead of competitions by keeping prices low and maximising sales which will attract more customers to come and buy trucks and other services from them.Providing a quality product or service Lex Transfleet will need to make sure it is not undercharging for its services and products because customer will pay high prices for better products so this also means they will not rent any loss in the profit. Lex Transfleet has also changed its name to RAC plc as it is branded and it will attract more customers.Promoting the productThe Promotion litigate involves the following which Lex Transfleet doesAdvertising informing the public or other businesses about Lex Transfleets products and services, e.g. they use the internet, newspapers.Branding Lex Transfleet makes sure they create an image of th e product or service in an attractive way Lex Transfleet has changed it name recently to RAC. Having a logo to and image to persuade customers to use them.Packaging Lex Transfleet presents the product in an attractive way so the trucks ask M.O.T and are safe and interoperable to use.Publicity in the media which mean special promotions and sponsor which Lex Transfleet have on their website. Lex Transfleet have had good publicity in the news paper and mechanical press so get positive image. Give special offers to big companies who rent rafts of trucks and for longer.They do have a website which they are on http//www.lvl.co.uk/vans/van_info/lex_transfleet.php giving promotion to subscribe to a van and light truck magazine.PlaceInvolves selling the product for example selling the vans and truck rental services all over the U.K and they have a website which can attract customers.Lex Transfleet sell truck rental services directly to the customer which is safe.Lex Transfleet will giv e customers a quote through their internet using online bookings or emailing them and over the phone.Lex Transfleet uses telesales for selling to the customer over the phone so they will need call centre module.Direct mail which Lex Transfleet uses to send their brochures out the businesses.E-commerce Lex Transfleet sell their services over the internet through their website you have to email them early to get a quoteLex Transfleet uses ICT in the marketing and sales government agency for advertising and website, keeping customers profiles on the system, online marketing and also finding out research on their competitors by looking at the internet and other websites.Human Resources mapPurpose of the human resources function Deals with hiring, firing and well being of the lag and all other functions for example sales and marketing, administration and finance ect. So it can run effectively.In Lex Transfleet they will need to deal withRecruitment of rung which means that Lex Tran sfleet will need to be advertising vacancies negociate with finance for be and payment, how numerous people to recruit.Disciplining and dismissing staff in other functions to run smoothly and to shave costs.Training and development and promoting of staff which will mediate with finance for cost of training and other functional areas to check who needs training for example in Lex Transfleet induction and health and safety or other courses are taken place for this and if someone is in the sales and marketing function they will need training to do the job in good order.Maintaining good works conditions of the staff and Health and safety in Lex Transfleet.Looking after employee and the business relationship and liaising with other functional areas like sales and marketing to find out how well the staff in Lex Transfleet are doing and rewarding staff by giving pay rises and liaise with finance about reckon to give pay rises.Dealing with employee organisation for example the trade confederacys.The employees and the business have rights and responsibilities and Human Resources have to deal with this and make sure staff is aware of this in Lex Transfleet. Interest of employees protected by the trade union and by staff associations and also the rights of the employees protected by the employment laws liaise functional areas to make sure there is a safe works environment in Lex Transfleet. Everything is save so the employee will know if they have made any mistakes and need to improve or they have met their needs. trading operations and anxiety functionPurpose of the management function This function transforms the business resources into products and services for example operations which is the output of a goods or service. discharge machinery Lex Transfleet needs to find land, offices, call centres, machinery or equipment required and need to get information from other functions to get the right amount.Machinery equipment Lex Transfleet has software, recko ners, photocopiers which the business needs.People who work there and for the business call centre staff, mangers, supervisors, operators consultants, accountants, specialists, solicitors.Materials and burgeon forth employ by the business trucks that are brought, truck parts, stationary, computers, software.Factors of production refine the offices , buildingsLabour- the people who work thereCapital the money invested into the business endeavor the input of the entrepreneurThe resources used by Lex Transfleet will have to be gainful for. This results on costs for the business for example wages, rent, rates, materials, stock, electricity, phone bills all of these have to be dealt with the finance department.When operations in Lex Transfleet are trying to produce a product or service it will have to look at its costs to manufacture that item or service and it will have to make sure that the sales department will cover the mean solar day to day costs and the great the added valu e the greater the possible profit. So the more money they get from sales and they take away that from the running cost they get profit. talent and productivityEfficiency means reservation the or so for the resources for example good productivity by the staff and also the number of sales made by staff in Lex Transfleet or the number of calls taken by the employee.Some employees paid a bonus for selling more services and also to set off them to make more sales for Lex Transfleet.Quality agency quality assurance is very important as it means more returns to the businesses. Quality adjudge of a service or product is very important for feedback to the marketing department.Operation check with sales as they reminder the calls and make sure the quality of service is very good. Sales liaise with Human Resources to give training to customers in Lex Transfleet.operations liaise with Human resources to give training operation staff. trading operations also monitor number of disorder a nd reasons for complaint to minimise this and improve services better by liaising with sales team up to find out what their customer views are as they are in the front line and dealing with customers on a regular basis.Operations liaise with marketing to get information about customer demand, competitor information and lots more.Operations also check with sales function to check which items/services are selling more to make finish about producing more or slight of these goods or services and then contacting the marketing function to either air more or less.Operations will liaise with finance to buy more or less to expand and liaise with Hr to get more staff.Finance FunctionPurpose of the finance function To control inflow and outflow of money in the business and is also closely involved in the production of goods or services and links in with other functions of the business and precedential management.Finance departmentOther functional areasSales of products have to be recordedS alesCost relating to the production have to be recordedMoney has to be raised for producing the services and products (sales staff, trucks, offices)Operations/productionBills have to be paidAdministrationWages have to paidHuman resourcesAccounts have to be kept to calculate profit and loss in all departments above pecuniary planning reports have to preparedSenior managementIn Lex Transfleet the finance department looks like this the table below shows this as the finance director.Finance directorFinancial accountingCosting and budgetingManaging financePayrollRecording transactionsKeeping accountsPreparing reports for the senior management working out the cost of the product and services.Interpreting past costs and income reach targets for cost and incomeWorking out what resources are neededRaising uppercase and loan to finance the resourcesRescoring hours worked by employeesCalculating pay and deducting taxFinancial accountingAll transactions have to be recorded. Sales of the produc ts and services from the sales department so they are auditable as they are recorded. Purchases made for stock or material from the operations department again so its recorded. Each type of expense for example electricity, bill rent, and wages are from the administration department. Wages is the information collected from the Human resources function so employees are paid on time and correct. Debtors are people who owe the business money for example the customers who have brought a product and still havent given the money for it. Creditors are people whom the business owes money for example if Lex Transfleet has brought something from somewhere e.g. a truck then they owe the money to the suppliers if they havent yet paid for it. explanationICT used to records all the transaction and special accounting software used to records wages.Financial statement is produced for management and this shows profit and loss and also, helps management monitor the main aims and objectives of the busi ness the information on financial statements are on computer databases and so computers prepare the accounts automaticallyFinance produce 2 main accountsProfit and loss shows sales figures form the sales functions, expenses from all functions and then can calculate the profit.The balance sheet shows how much the business owns and owes.Costing and budgeting this is how the function works togetherOperations tell the finance of the cost of raw material purchased, for example trucks, tyres, equipment purchased by Lex Transfleet.The cost of paid the wages for the employees working for Lex Transfleet which the human resources function will let them know about.Other expenses such(prenominal) asBills which are the costs from administrations function.Electricity, water, rates, stationary are also in the administrations function.Advertising , promoting the business sales and marketing function and they communicate with administration function so the suppliers are paid on time.The Finance fu nction has to liaise with other functional areas to calculate the costs for making the product and service to ensure that there is a suitable finance to cover the costs and also the business is making the most of efficient use of its resources.BudgetingFinance has to set budgets there are devil kinds of budgets, a sales budget I used to forecast the income of the business from sales, and a production budget which is used to plan for the cost for producing the service for example cost for buying trucks and hiring people. Both Budgets will monitor the certain figures with forecasted and if the figures do not match for examples sales figures then they will liaise sales function to change their forecast or with marketing to advertise and promote the services better.Raising finance are the Long limit finance needs which are used for investing in premises, trucks, machinery, computers and lots more, and theirs short term needs which is like buying stock for example trucks, paying bill s, and paying wages.Finance has to raise money for the other functions such as marketing, sales, operation and administration to finance their expenditure so that the activities can takes place to meet Lex Transfleets aims and objectives.PayrollWorks out pay and synthetic thinking of tax and national insurance of its employees and it gets it information from the Human Resources function and it is through with(p) by computers in Lex Transfleet as it is a large Plc and also uses computer payroll programmes as they are faster and very accurate., so the employees are happy as they will be being paid properly and accurately.Administration FunctionPurpose of the administration function Administration is making sure that the right resources are in the right place at the right time.The administration function makes the business run smoothly and makes sure thatPaper in the photocopiersPaper in the looPremises are safeTelephone messages are passed onAdministration and communication entropy and messages such as enquiries, orders, complaints from external sources. Callers with or without appointment will call in and different functions will communicate with each their for the day to day running of the business these methods include paper, documents, telephone, fact, internal email and meeting. If finance needs to meet with operation function to make decisions the administration function will arrange it for example if a customer wants a meeting with the sales team the administration function will arrange it.The marketing function is done bySales so that they get records of customers, finance so they get to process accounts and payroll.Opening and distributing post when it arrives to all other functions and lay in and stamping the post going out at the end if the day from all other functions. Operating and telephone switchboard which means transferring these calls to the relevant people in other functions. Dealing with callers to premises and directing them to the releva nt functions. design and printing forms for all the different functions and also filling and database maintenance and making sure the premises are clean and secureCleaning can be outsourced in Lex Transfleet which means using external companies which come and carry this out so the place is clean and safe for employees and visitors.